An online space that reflects the values of the company and becomes a digital tool.
This year Cuzziol GrandiVini launched many projects concerning marketing and business organisation activities. In January, during the annual event in Milan that brings together producers, agents, customers and the trade press, the renewed graphic design of the catalogue, an important tool at the centre of the sales process, was presented.
As announced on that occasion, Cuzziol GrandiVini has also been working on its digital tools and in particular on a new website which it is today pleased to present. Entirely redesigned, consistent with the company’s growth trends, the new site reinforces the work done on the catalogue by offering customers a multi-level reading of the selection that will allow them to enter the Cuzziol world in a dynamic way.
The new site offers simple navigation to allow a journey through the portfolio. ‘Our objective,’ explains Luca Cuzziol, Sole Director of Cuzziol GrandiVini, ’is to move away from the concept of a product showcase and to align ourselves with the contemporary world through graphic aspects and layout, but also technical aspects. Creating an online space that reflected our values and the spirit that animates us was at the heart of the project to enhance our work as selectors’.
In the navigation bar, four sections have been designed to highlight – in addition to fine wines – the other products selected and distributed by Cuzziol GrandiVini such as spirits, juices, ciders and gourmet products.
- Menu – The classic reading section of the site, from company presentation, to manufacturers, to the entire selection with the possibility of downloading catalogues.
- La Selezione di Franco (gastronomy) – Traditional Italian products, from pasta to rice, from tomato puree to single-origin olive oils, pottery and quality preserves.
- The Sun – A selection of wines classified by country of origin and terroir of production. The expression of terroir is at the heart of the research carried out by Cuzziol GrandiVini and is therefore a true encounter with producers who share this value and work to create wines in harmony with the ecosystem that surrounds them. This section therefore includes all the wineries in the Cuzziol panorama, whether Italian or foreign. An attempt has been made to combine storytelling with a didactic element – always trying not to lapse into didacticism – in the desire that the customer, the agent and even the wine lover can rely on the content (all original and created in-house) and draw on it to benefit their own work.
- La Luna – Spirits complement the wine section by offering a range of spirits that is as carefully chosen as the rest of the selection. The savoir-faire acquired with wines is reflected in the spirits collection, which ranges from American bourbon to Scottish whiskies, from the best British or Dutch gins to Piedmontese vermouths, from French cognacs and armagnacs to Sicilian bitters.
We offer our customers products of undisputed quality, spokesmen for the territory, interpreters of a story that is told in the vineyard and in the cellar with the work of man.
Our catalogue has always been a meeting place for the best wine-producing areas of the world, in search of a true and deep root that then expresses its unmistakable message in the glass.
